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TARGET & CULTURAL MARKETS Making the American Dream a dream for all
Help serve the diverse needs of communities by joining our team of financial professionals. As the nation increases in diversity, New York Life is committed to serving the needs of all communities through our dedicated Target and Cultural Markets program.
If you live, work, and are active within the community you serve, this is your opportunity. As a financial professional, you can build a meaningful career with support from an award-winning company.1 And with the help of dedicated market teams, you’ll be able to fully engage with serving the needs of others—speak with clients in their native language, participate in volunteer projects, take part in local cultural events, and become a leader trusted member of the community.
Our Target & Cultural Markets
Target and Cultural Market programs at New York Life open a new world of business opportunities. The cultural communities we support represent the fastest growing segments in the U.S., with a combined population of over 123 million and a buying power of $4.8 trillion.2 Your cultural understanding is key to building long-lasting trust and fulfilling lifelong dreams in these communities.
The power of community
As part of a growing team serving the diverse needs of Target and Cultural Markets, you’ll have the opportunity to impact the lives of others, everyday. Being an active member of the communities you serve means you understand the values and cultures of these communities, and will be seen as a trusted partner, helping people act on their love.
Making an impact, together
At New York Life, we have a long history of hiring, training, and developing successful financial professionals. Access resources specific to the communities you serve, such as: marketing materials (in-language for select markets), activities for lead generation, and support through local events to grow your business. Reach your goals while helping others reach theirs.
The selfless actions of our people reflect our value of humanity, and our shared belief that New York Life not only has the ability—but also the responsibility—to help people in the communities where we live and work.
HEATHER NESLE
President, New York Life Foundation
Build a long and meaningful career with New York Life
We believe that a supportive and empowering workplace leads to fulfilling careers. This shows in the resources and opportunities we offer, not just the words we say. As a financial professional, you’ll have the opportunity to pursue a lifelong career with a company built on generations of service.
Build your career on a rock-solid foundation.
New York Life has been a pillar of communities around the country for more than 175 years.
Grow your career
Grow your career with a range of virtual and in-person training and education, as well as mentorship opportunities and other resources.
Your success is our success.
Access a clearly defined career path, including opportunities in management for qualified individuals.
Support your community
Take part in volunteer opportunities through local civic, non-profit, and community groups. Help build bridges to the community and give back.
New York Life is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity.
1Learn more about New York Life diversity and inclusion programs at https://newyorklife.com/careers/our-culture/diversity-and-inclusion.
2See our awards at https://www.newyorklife.com/newsroom/featured-awards.
3“Consumer buying power is more diverse than ever”, Based on the 2021 Multicultural Economy Report published by the Selig Center for Economic Growth, a unit of the University of Georgia’s Terry College of Business. August 11, 2021.
4Seramount https://seramount.com/best-companies/2024-best-companies-for-multicultural-women-winners/
5Investor’s Business Daily and MarketWatch https://www.investors.com/most-trusted-financial-companies-2022/
6Latino Leaders, January/February 2024 https://issuu.com/latinoleadersmagazine/docs/latino_leaders_january-february24
7Training, March, 2022 https://trainingmag.com/training-apex-awards-2022-rankings/