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SPORTS PARTNERSHIPS Success starts with teamwork

At New York Life, we believe in the strength of partnership—whether in sports or in life. That's why we’re teaming up with some of your favorite professional leagues to bring people together, strengthen communities, and build brighter futures for all—on and off the field.

Partnerships that go beyond the game

Our partnerships are driven by a commitment to strengthening communities, honoring legacies, and creating opportunities for all. Together, we celebrate the power of sports by deepening fan connections and making a lasting impact where it matters most.

Official Financial Guidance Partner of Major League Baseball®

Official Partner of the United States Soccer Federation®

Official Partner of the New York Yankees®

Uniting fans, creating opportunity

Sports are more than a game—they create lifelong connections and inspire generations. But their impact extends beyond the field. By bringing fans together, we’re also helping build stronger futures. Check out some highlights to see how we’re making a difference.

Join the action

Explore our latest initiatives and learn how you can get involved.

Community Heroes

The Community Heroes program recognizes and celebrates Little League® volunteers making a difference in the lives of young athletes.

Nominate a hero

First Game Certificate

Turn your first MLB game—past or present—into a lasting memory with an official First Game Certificate, a keepsake to celebrate your love for the game.

Get your certificate

US Youth Soccer National Championships

Presented by New York Life, this tournament unites top 13U-19U soccer teams, giving young athletes a platform to showcase their talent and build a pathway to collegiate opportunities.

View dates and locations

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Build your financial game plan

Team up with a financial professional to build a strategy that protects what matters most—helping you plan, grow, and secure your future.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com

U.S. Soccer Crest and trademarks used with permission.