New York Life among Top 30 Most Trusted Financial Companies in 2024.

New York Life | October 2, 2024

New York Life ranks as No. 3 most trusted life insurance company of 2024.

Investor’s Business Daily and MarketWatch have released a list of the top 30 Most Trusted Financial Companies in 2024, ranking New York Life as No. 22 overall and as No. 3 in the life insurance category. This is New York Life’s third consecutive year appearing on the list.

Through changing economic conditions and a rapidly developing technological landscape, New York Life continues to serve as a trusted partner to customers seeking peace of mind through holistic, protection first advice and guidance, as well as product solutions that help them build a secure financial future. To deliver on the trust customers have placed in us for nearly 180 years, New York Life continues to invest in our operations, our technology and data, and our people to ensure we are well positioned to meet the changing expectations of clients in today’s digital world.

The fifth annual Most Trusted Financial Companies survey measured more than 7,200 customers’ trust in financial companies, ranking organizations objectively to help consumers make informed decisions based on the factors that matter to them including:

• Financially sound/secure
• Quality of products/services
• Ethical business practices and values
• Privacy and security of personal data
• Customer service
• Prices
• Sensitivity to customer needs in the current economic and financial climate (inflation, stock market, etc.)
• Confidence in management

“At the heart of New York Life’s nearly 180-year legacy of trusting relationships with our customers is our field force of more than 12,000 agents and advisors that deliver holistic, protection first advice and guidance to people across the country,” said Aaron Ball, Senior Vice President and Co-Head of New York Life’s Foundational Business. “Our field force of agents enables us to deeply understand our clients, develop solutions that meet their needs today and, in the future, and enable them to partner with a trusted professional to guide them along the way. We’re honored to have our legacy of trust recognized by Investor’s Business Daily and MarketWatch.”

You can find the complete list of Investor’s Business Daily’s and MarketWatch’s Most Trusted Financial Companies of 2024 here.

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