corporate social responsibility

National Senior Citizens Day celebrates value of experience, wisdom.

New York Life | August 19, 2024

 Mature couple sitting together

Did you know that August 21 is National Senior Citizens Day? The purpose of the day — proclaimed by President Ronald Reagan in 1988 — is to increase awareness of the issues that affect older adults, such as deteriorating health. It is also a day to acknowledge the accomplishments of — and show our appreciation for — our senior citizens.

Reaching out

Whether it’s National Senior Citizens Day or any other, we can all show our appreciation by reaching out to the older people in our lives, be they family,  friends, or neighbors. Seniors with social support tend to have better mental and physical health, and brain power.1 Conversely they are susceptible to loneliness, isolation, and anxiety.  So, reaching out will make a world of difference to their wellbeing.

Golden years, and careers

National Senior Citizens Day is also a day to recognize the contribution to society of our more experienced community members. While it’s easy to assume that all over-65s are retired, countless Americans in their 60s, 70s and beyond are certainly not spending their golden years on the golf course but (out of choice, or economic necessity) are actively engaged with their careers. Public figures like Nancy Pelosi and Warren Buffet are still going strong aged 81 and 93 respectively!

However, older workers — especially when it comes to securing a new position, or a promotion — often face a major challenge in the workplace: age bias.2 Some companies prefer to hire cheaper, younger workers who they believe may provide more overall value than someone more expensive with more experience and expertise.

Engaged and experienced

Yet, according to an AARP study in 2017, workers age 55 and up are among the most engaged members of the workforce, and offer employers lower turnover.Another study found that older people are more likely to be successful entrepreneurs thanks to their patient, collaborative natures, and their lack of a “need to prove myself” attitude.4

National Senior Citizens Day is an opportune time to recognize the value that older employees bring to the workplace. Studies of the aging mind characterize this skillset as a “fine-tuned coordination of cognition, motivation, and emotion, knowledge about the self and other people and society” — which can only be acquired with age.5

Recognition and respect

While today we’re all more aware of race, gender, and cultural biases, we may be less aware of age bias. While our culture often fails to recognize the value of senior citizens, even mocking them, other societies across the globe revere and respect their elders — and the wisdom that comes with it.6

Some cultures communicate a high level of respect for elders through language, assigning special suffixes like –san in Japanese, while the Hawaiian word kūpuna for “elders” has the added connotation of knowledge, experience and expertise.7 In Japan, turning 21 is no big deal — it is your 60th year that marks your rite of passage into old age.

So this Senior Citizens Day, remember to recognize, respect, and reach out to the seniors in your life. After all, we’ll all be “old” one day!

This article was originally published on August 18, 2021.

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Media contact

Kevin Maher
New York Life Insurance Company
(212) 576-7937
Kevin_B_Maher@newyorklife.com