PERSONAL FINANCE

Financial considerations for back-to-school success: Tips for parents.

New York Life | August 8, 2024

A couple dropping their children off at school

As the summer days wane and the back-to-school season approaches, parents are preparing for a new academic year. It’s an exciting time that often comes with a big price tag: Kids need a seemingly endless list of supplies, new outfits, lunchbox snacks, craft supplies — and that’s on top of the cost of tuition that some pay, and additional childcare.

According to our recent Wealth Watch survey, parents are getting creative to manage these costs, which have become increasingly challenging with the rising expenses of education and childcare. On average, parents report spending $718.55 on their child’s education and $610.68 on childcare / daycare each month. Our survey found that one-third of parents use their credit cards to cover their children's monthly education (33%) and childcare (31%) costs.

Despite challenges, parents can still take steps to ensure financial success for themselves this academic year. Here are five tips to follow:

1. Know your costs in advance and create a financial strategy

Understanding your costs in advance and developing a strategy to cover these expenses with your income is crucial. Our survey revealed that 42% of parents with child education costs and 40% of parents with childcare costs report increased monthly bills compared to last year. The average increases are significant: $412.66 for education and $279.25 for childcare.

Schedule a planning session involving key decision makers in your family like your spouse or partner and take stock of the additional charges that will be coming down the pike with the start of the new school year. This includes “start-up costs” like supplies and clothes, as well as recurring costs like tuition. Plan to set aside additional funds for holidays and events that require some extra cash for the kiddos, like Halloween, Valentine’s Day, birthday parties, and class trips.

2. Don't forget to save for the unexpected

Once you make your financial strategy, be ready to throw it out. In other words, plan for the unexpected. Our survey found that 39% of parents currently have an emergency fund, and 41% plan to start one. Parents with an emergency fund report having an average of $36,855.16 set aside. Additionally, parents have an average of $11,285.78 saved for their children’s future education.

An emergency fund is a crucial back-up support for when unexpected expenses arise, as they naturally will. This fund should not be for events and expenses you can predict, but for genuine emergencies and unforeseen circumstances that aren’t planned for in your budget.

3. Remember that money is only part of the equation

Planning for a successful school year isn't solely about managing money; it’s also about spending quality time with loved ones. Our survey found that 66% of parents consider spending time with loved ones the single most important contributor to feeling wealthy. Parents also place high importance on owning a home, having time or flexibility to care for loved ones, and having sufficient life insurance to protect their family.

Remember your “why” for having a family — especially in times of financial stress.

4: Live in the moment but focus on the future

While parents work hard to ensure a financially successful school year, it’s also critical to prioritize long-term goals. Set aside time for longer-term planning sessions, during which you check in on household assets like retirement accounts for yourself, any investments you are making on behalf of your children, and the financial risks that your family is vulnerable to. It’s important to protect yourself and your loved ones by sharing the risk through financial protection products like life insurance, long-term care insurance, or annuities.

The good news is that parents are more likely to be aware of these risks and take action. Our survey found that parents are more likely to own financial protection products than non-parents, with 45% of parents reporting they have life insurance, compared to 33% of non-parents.

It may seem premature, but your future self will thank you for taking stock of this year’s budget and expenses in preparation for next year, while considering other long-term goals.

Bonus tip: Seek professional guidance

You don’t have to navigate financial challenges alone. The guidance of a trusted financial professional can help make the financial and emotional aspects of parenting more manageable, allowing you to focus on enjoying each day with your children.

By planning ahead, saving for the unexpected, prioritizing time with loved ones, and seeking professional guidance, parents can achieve a financially successful and fulfilling school year.

Press release

Wealth Watch midyear outlook: Americans adjust spending strategies to cope with inflation, make progress on debt management.

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Media contact

Sara Sefcovic
New York Life Insurance Company
(212) 576-4499
Sara_M_Sefcovic@newyorklife.com