DALBAR Rates "Excellent" for Superior Content, Service and Functionality
NEW YORK, N.Y., March 15, 2002 — New York Life Insurance Company announced today that the company's Web site, www.newyorklife.com, has earned DALBAR's highest rating of "Excellent" for the fourth quarter of 2001 in the category of life insurance/annuity Web sites. The rating is measured by analysts and based on the scope of content, consistency of design, functionality, usability, and service. DALBAR develops standards for, and provides research, ratings, and rankings of intangible factors to the financial services industry.
"Receiving this award from DALBAR validates that we are meeting our objectives to provide outstanding content, service, and functionality on our Web site," said Ken Hittel, vice president, Corporate Internet Department. "We will continue to improve and enhance the offerings to customers and to other consumers to further distinguish newyorklife.com as a leader on the Internet and in our industry."
Launched in 1996, New York Life Insurance Company's Web site, www.newyorklife.com, is a comprehensive Internet source for insurance and financial information. The site features online customer service at the Virtual Service Center, financial calculators, online financial planning tools, an Education Center full of useful articles, Locate an Agent tool, information about the company's core life insurance products and services, and other resources devoted to assisting consumers in obtaining their financial goals. Newyorklife.com has received recognition and awards from APEX, Business Marketing magazine, DALBAR, eWeek, Financial Net News, the Life Communicators Association, and the Web Marketing Association, among others.
New York Life Insurance Company, a Fortune 100 company, is the largest mutual life insurance company in the United States. Founded in 1845 and headquartered in New York City, New York Life and its affiliates offer life insurance, annuities and long-term care insurance. On the investment side, New York Life's affiliates provide institutional asset management and trust services and, through a subsidiary, NYLIFE Distributors Inc., provide an array of securities products and services such as institutional and retail mutual funds, including 401(k) products.
Contacts:
Marisha Chinsky
New York Life
(212) 576-5624
Mike Holloway
Edelman Public Relations
(212) 704-4532
Consult a Life Insurance Agent
At no charge to you, a New York Life agent — professionally trained and experienced — can help you analyze your needs and recommend appropriate solutions through insurance and financial products and concepts. Request a no obligation review with a New York Life agent.
This material is being provided for informational purposes only. Neither New York Life nor its agents provide legal, tax or accounting advice. Please contact your own advisors for legal, tax and accounting advice.
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